Infografik Nachhaltigkeitsbericht

Sustainability Report 2022

Climate Strategy 2030

The company refined its climate strategy in reporting year 2022 even further: First, specific objectives for the coming years were formulated for the key areas of innovation, reduction and compensation. Second, in view of the United Nations’ 1.5 degree target, “Net-zero by 2050” was established as the overarching goal for Ströer. The previous goal of achieving climate neutrality for the entire business by 2025 will continue to be upheld and has been integrated into the evolved climate strategy.

With regard to climate change, Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings. The focus of the improvement of the outdoor advertising portfolio’s environmental friendliness is the gradual digitalisation of the media carriers in public spaces (DOOH). Ströer’s digital communications infrastructure in Germany is powered by 100 per cent certified green electricity. This makes it a key building block for climate-neutral growth by 2030.

Lowest-emission medium

Compared to other forms of media, digital outdoor advertising is the medium with the lowest CO₂ emissions. In addition to traditional campaign performance metrics such as reach and CPM (cost per mille), the carbon footprint will be of increasing importance to clients. Advertisers can reduce the carbon footprint of their own campaigns by increasing the share of outdoor advertising in their media mix, as OOH, and especially DOOH, achieve CO₂ reference values that are significantly better than those of all other advertising media. For example, only 5 to 6 grams of CO₂ (green electricity) are emitted for 1,000 DOOH impressions – compared to other traditional advertising media, with levels ranging from well over 800 grams per 1,000 impressions to just under 10,000 grams per 1,000 impressions – depending on the respective type of media.

SUSTAINABILITY REPORT 2022