Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.
Together with Bavaria's Minister of the Interior Joachim Herrmann, the Bavarian aid organisations launched the #MehrAlsPflicht campaign in Erlangen at the beginning of November. The campaign focuses on voluntary work and is intended to encourage people to get involved and to do more than their duty in society. It is an initiative of the "Helfernetz Bayern", the campaign for young volunteers of the aid organisations in Bavaria, which is funded by the State Ministry of the Interior, Sports and Integration. The motifs will be seen on more than 900 posters as well as digital media by Ströer throughout the Free State and will reach more than 12 million people in Bavaria.
"Recruiting new members and volunteers is also becoming more difficult in view of demographic and social developments," says BRK President Angelika Schorer. "At the same time, we look back on intense times in which volunteers were needed and contributed more than ever - the Corona pandemic, the flood disaster in the Ahr valley or the Ukraine war. Volunteers will continue to be needed in the future; without them, the situation would often look very different. Volunteers are the supreme representatives of a society based on solidarity."
Minister of the Interior Joachim Herrmann added: "The tireless and selfless commitment of volunteers is an indispensable pillar of our system of assistance and hazard prevention. We can proudly say: Bavaria is a land of volunteers!"
The campaign of the network of helpers therefore picks up on a real heartfelt concern of the state government. "We must ensure that this high level of voluntary activity is maintained and further expanded. After all, our society is only as strong as the sum of the people who pitch in and contribute to it," Herrmann emphasized. "The new campaign of Helfernetz Bayern is a promising approach to address as many citizens as possible and to arouse interest in volunteering, especially among young people."
Ströer supports the campaign by providing media space.