International Children's Rights Day is held every year on November 20th. To mark the day, Ströer's cooperation partner UNICEF is calling for children and young people to be heard and involved more in all decisions that affect them. Every year on November 20th, UNICEF sets an example worldwide with the campaign #TurnTheWorldBlue - Show your colors for international children's rights. Around the globe, events and discussions with children and young people took place again last weekend, using the UNICEF color blue as a common sign. In many cities and communities, UNICEF groups volunteered and organized discussions and actions and stood up for children's rights with blue paint and large-scale banners. In over 500 schools across Germany, students stood up for their rights with this year's school campaign and showed what bothers them about their environment with blue signs.
And Ströer, as a cooperation partner of UNICEF, also turned "blue": Normally, on November 20th, many well-known buildings and monuments shine in blue, setting an example for children's rights. Due to the current energy crisis, this was not possible this year. Together with UNICEF, Ströer therefore set out to show its colors on high-reach digital media. Since mid-November, the first jointly created flight of the "Every Child Has Rights" co-campaign, which had already been shown on Ströer media on World Children's Day in September, has been broadcast again on the public video network. The spots were developed jointly by UNICEF and Ströer. From November 20, Ströer provided support in the form of blue highlights in line with the motto #TurnTheWorldBlue. For this, the children changed to a blue scenery and continued to tell the story of children's rights with new campaign motifs on DOOH. The spots were again aired on this special day with high reach and publicity. In addition, various Infoscreen content sections such as "Around the World", "Kids" or "Worth Reading” were colored blue, thus picking up on UNICEF`s appeal in a thematically appropriate way as well.
In 2021, UNICEF Germany and Ströer had agreed on a strategic cooperation after already working together for several years. The aim is to inform the public and other partners and stakeholders about children's rights and motivate them to support UNICEF programs.
Picture: Campaign motive UNICEF