15. June 2023
When implementing campaigns, more and more attention is being paid to CO2 emissions. With OMG Momentum's Scenario Planner, it is already possible to optimise the media mix in the planning phase for media-specific performance KPIs, taking CO2 emissions into account. This can significantly increase the eco-efficiency of media campaigns.
In this interview, Stephanie Helen Scheller, Head of Sustainable Solutions at Omnicom Media Group Germany and co-founder of the sustainability consultancy OMG Momentum, tells us why sustainable media planning should evolve from a nice-to-have to a standard procedure.
About Stephanie Helen Scheller
Stephanie Helen Scheller is co-founder of the sustainability consultancy OMG Momentum and, as Head of Sustainable Solutions, has been responsible for all sustainability initiatives at Omnicom Media Group Germany since the beginning of 2022. Together with her colleagues, she wants to create transparency regarding the emissions of media campaigns, reduce CO2 emissions and promote a sustainable mindset in agencies and among clients.