19. November 2021

#TurnTheWorldBlue: Show your colours for children's rights

Every year on 20 November, the International Day for the Rights of the Child takes place. In Germany, on the initiative of UNICEF, prominent buildings in more than 30 German cities and municipalities will be lit up in blue - the colour of the United Nations Children's Fund - during the evening hours. Numerous schools will focus on children's rights in the classroom and Ströer's information screens will call for "Show your colours for children's rights".

The activities in Germany on Children's Rights Day are part of a worldwide campaign by UNICEF: from the Great Wall in China to the Eiffel Tower in Paris, many landmarks and buildings will be lit up in blue on the evening of 20 November. The campaign comes just before the United Nations Children's Fund's 75th birthday on 11 December.

"Countless children around the world still do not have a good childhood today," explains Christian Schneider, Executive Director of UNICEF Germany. "Extreme poverty, wars, exploitation and a lack of educational opportunities threaten their lives and their future. On the International Day of the Rights of the Child, we therefore call upon you to show your support for children's rights, so that the obligations of the UN Convention on the Rights of the Child finally become reality for every child. We call on people to support the pictures and messages of the action and share them on social networks."

In Germany, well-known landmarks such as.

- the Post Tower in Bonn,

- Drachenburg Castle in Königswinter,

- the Allianz Arena in Munich,

- the Porta Nigra in Trier and

- the Ulm Minster church in Ulm

will be illuminated in blue on the evening of 20 November. In addition, further events and campaigns will take place in more than 50 communities to draw attention to children's rights. Hundreds of schools in Germany will also focus on children's rights around 20 November.

This year, outdoor advertiser Ströer is supporting the UNICEF campaign on International Children's Rights Day for the first time. The marketer for online and outdoor advertising will play out the message "Show your colours for children's rights" nationwide on its digital surfaces and thus provide reach and presence in public space for UNICEF. The support is part of the cooperation agreement concluded with UNICEF in summer 2021. The aim of the cooperation, which will initially run for three years, is to inform the public as well as other partners and stakeholders about children's rights and to motivate them to support UNICEF programmes.