31. March 2022
The war in Ukraine continues and the plight of the Ukrainians is worsening dramatically. There is a lack of food, clothing, medicine, and shelter. The Ströer Group supports the Action Alliance for Disaster Relief: Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany, in its appeal for donations and has made around 3,000 digital advertising spaces available nationwide for this purpose. Since the end of March, people all over Germany have been able to see the Ukrainian flag consisting of QR codes in pedestrian zones, malls, and railway stations as well as on info screens in underground and suburban railway stations, which lead directly to the donation website.
"Because it is close to our hearts, we support the initiative of Aktionsbündnis Katastrophenhilfe on a large scale by broadcasting the appeal for donations nationwide. We want to raise awareness for this important issue among the millions of people in Germany we reach with our media and collect as many donations as possible for the people affected in Ukraine," says Christian Schmalzl, Co-CEO of Ströer.
"Aktionsbündnis Katastrophenhilfe is very grateful for this immense support in the appeal for donations. The provision of 3,000 advertising spaces gives the appeal for donations an enormous reach, with which our member organizations Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany are able to help the people in the affected areas quickly and extensively" says Dominique Mann, Managing Director of Action Alliance Disaster Relief.
The design was developed pro bono by the agency Scholz & Friends Berlin for Action Coalition.
Background to Action Coalition for Disaster Relief
The alliance members Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany are supporting the affected people in Ukraine and, where the security situation allows, setting up supply chains with food, medicine, medical equipment, and hygiene articles. The organizations are also expanding their assistance at the borders with Poland, Moldova, Slovakia, Hungary and Romania and are providing contact points for refugees. The helpers on the ground supply the people seeking protection with food and drinking water and provide emergency shelters and washing facilities. Adults and children receive psychosocial support to help them recover from their traumatic experiences.
Picture: Scholz & Friends Berlin