B21F6BB4-1C5E-4341-9402-72115F03EA26 17. May 2021

Ströer signs Diversity Charter and supports #DDT21 campaign for German Diversity Day

The Ströer Group has signed the Diversity Charter, thereby committing itself to further anchoring diversity in the Group.

In its "Sustainability Strategy 2030", Ströer has set out to further strengthen the sustainability culture in the company across all hierarchical levels and to raise awareness increasingly among stakeholders in the surrounding area. Awareness of sustainable action should lead to a more responsible approach to social and societal issues. By signing the Diversity Charter, Ströer also wants to signal to the public: "We value diversity"!

From May 17 - 21, 2021, various internal events will be held at Ströer to address the topic of " Everyone equally different?!" in an interactive and interdisciplinary manner. A series of topics on the intranet will accompany the week. 

"Ströer is diversity. Diversity is colorful: We are colorful in our world views, in our ideas and in our togetherness. Companies need diversity of perspective and skills to be innovative," says Birgit Oßendorf-Will, Head of Human Resources at Ströer. "We also take responsibility for making diversity, tolerance and equal opportunities visible in Germany and are pleased to also be able to support the Diversity Charter with our media."


DOOH campaign launched for German Diversity Day.

Our society is colorful and diverse. So is our working world. The German Diversity Day on May 18, 2021, draws attention to this. Together with Charta der Vielfalt e.V., Ströer is bringing the 9th German Diversity Day to public video screens in public spaces. Everyone can take a snapshot of themselves on May 18. 2021, share it on social networks with the hashtag #DDT21 and become part of the movement.



About the Diversity Charter

The Charta der Vielfalt is a corporate initiative to promote diversity in companies and institutions. It was initiated in December 2006 by four companies and is supported by the Commissioner for the Federal Government for Migration, Refugees and Integration, State Minister Annette Widmann-Mauz.

The initiative aims to promote the recognition, appreciation and integration of diversity into Germany’s business culture. Organisations should create a working environment free of biases. All employees should be valued – regardless of age, ethnic origin and nationality, gender, religion and worldview, physical and mental ability, sexual orientation and social background.

Over 3,900 companies and organisations with a total of more than 14 million employees have already signed, and new signatories are continually being added.

The initiative became a non-profit association in 2010. The Charta der Vielfalt e. V. began operating in 2011 under the aegis of Dr. Angela Merkel.


Image: Charta der Vielfalt