B21F6BB4-1C5E-4341-9402-72115F03EA26 29. June 2023

Ströer puts green roofs on advertising pillars in Munich

  • sustainability
  • Environment

At the end of June, Katrin Habenschaden, Second Mayor of the City of Munich, inaugurated the tenth advertising pillar with a green roof on Ludwigstraße together with Alexander Stotz, CEO of Ströer Media Deutschland GmbH.

In a pilot project, Ströer is greening a total of ten advertising pillars in the Munich city area. Munich is one of the most heavily sealed cities in Germany. According to evaluations by the Department for Climate and Environment, the degree of sealing is 44 per cent. The project contributes to greening the city more and redesigning it so that Munich does not heat up much more and valuable rainwater is lost.

Up to twelve different sedum species - Lewisia and other plant species - are planted on the advertising pillar tops. The plants are selected and grown in cooperation with Ströer's long-standing greening partner, Theo Selders of KlimaDach. The greened pillars serve as biological islands, as they are microhabitats for insects and plants. They bloom at different times of the year, so the green roof provides food for insects almost all year round. Sedum species in particular can store water with their thick-fleshed leaves and cool the air through evaporation. Like any green area, green roofs absorb pollutants and dust. The plants are largely maintenance-free and can withstand long periods of drought. An advertising pillar on Ludwigstr. in the city centre received an additional insect hotel, which serves as a nesting aid for insects and wild bees.

"Ströer triggers local, sustainable change with smart communication and infrastructure solutions. Our goal is to support cities in resilient, environmentally friendly urban development. Greening concepts are therefore part of Ströer's sustainability strategy and municipal cooperation. The increasing demand for sustainable solutions is therefore an incentive for us to continuously develop our portfolio. Today, we already enable smart citizen communication with our digital city media. At the same time, the media carriers in public spaces are by far the most energy-efficient and resource-saving medium in a reach comparison, with the lowest CO2 footprint in the entire media mix," says Alexander Stotz, CEO Ströer Media Deutschland GmbH.