Art Meets the Public: Ströer Launches “Kunst.Verliebt” in Partnership with Artcrush

Ströer is bringing art into public spaces as part of a partnership, the company is showcasing current works by international artists on its digital media across Germany under the slogan “Kunst.Verliebt.” This is made possible by a new content partnership with the Belgian art platform Artcrush. Artcrush specializes in the global presentation of contemporary art in public spaces and is already active in 15 countries. With its many years of experience in the Digital Out-of-Home (DOOH) sector, the partner creates a unique stage for modern art beyond traditional museums and galleries.

The initiative aims to beautify public spaces, make art accessible to millions of people in their everyday lives, and highlight the artistic potential of the medium. By integrating artworks into public spaces, Ströer and Artcrush make art accessible to a broad audience. The project transforms art into a part of everyday life, enriches the visual landscape, and creates a cultural experience in public spaces.

“Culture is an essential component of our editorial program. With ‘Kunst.Verliebt,’ we are expanding our cultural offerings with a creative and surprising facet right in the heart of urban spaces. Together with Artcrush, we are bringing art to where people can see, experience, and share it,” says Alexander Stotz, CEO of Ströer Media Deutschland GmbH.

“Our mission is to bring art to cities and to people. Together with Ströer, we can now realize this vision in Germany as well on impressive digital formats that reach millions of people,” says Mathieu France, founder and CEO of Artcrush.

With this partnership, Ströer strengthens its role as a cultural mediator in the digital space and sets new standards for combining media innovation with artistic expression.