Ströer Travel Sundowner & the future of the travel industry

Last week, Ströer invited customers from the travel industry to the Travel Sundowner in Frankfurt am Main for the third time. In addition to insights into the travel industry in general, the guests also learnt how AI is changing the travel industry and how advertisers can stand out from the crowd through creation. The experts also provided exciting insights into how to build strong and distinctive brands in the travel industry and position them successfully in the long term.

Andreas Günter, Senior Manager Publisher Development Ströer Media Solutions, Chairman of the Immersive Experiences Focus Group and Head of the Technology and Entertainment Lab of the BVDW (Bundesverband Digitale Wirtschaft e.V.), gave an in-depth presentation on how AI and immersive technologies are already being used, how they will fundamentally change the travel sector and how to prepare for the upcoming changes. ‘The Travel Sundowner event in Frankfurt focussed on innovations in the travel industry. My keynote speech highlighted the role that artificial intelligence is already playing and the opportunities it offers for the future. I was able to discuss the growing importance of AI in their industry with numerous guests late into the night. An all-round successful event that all participants will remember for a long time to come,’ says Andreas Günter.

In times of information overload and thousands of advertising messages every day, it is becoming increasingly difficult to attract the attention of the target group. The motto here is the same: Stand out from the crowd. And how? By means of creation. In their presentation, Dennis Grzenia, Senior Vice President at Ströer Media Solutions, and Wahid Ghassemieh, SVP Operations and Board Member at Content Fleet GmbH, discussed how attention-grabbing productions and 3D realisations can be created on DOOH and what needs to be considered to ensure that the first sympathy check of the poster viewer is positive. ‘Creation plays a significant role in whether we can reach the target group and attract their attention. With our 3D productions, we have a differentiating feature in public video and digital for our customers,’ says Wahid Ghassemieh. ‘Smart media strategies are crucial, but nobody turns to a poster or public video screen just for that reason. You need successful creations that attract attention. At Ströer, we have many years of experience and know exactly which golden rules you have to follow - or sometimes break - for successful creation,’ adds Dennis Grzenia. 

Anika Mager, Manager Brand & Partnership Marketing at Discover Airlines, presented the brand evolution of Discover Airlines (formerly Eurowings Discover) within 365 days. She explained how the airline has sharpened its identity through an intensive rebranding in order to position itself as the leading leisure airline in the premium holiday and private travel segment. This involved both modernising the brand image and strengthening the link to the Lufthansa Group.