Imagine that the Internet of the future is no longer in the hands of a few large corporations. A world in which we have unlimited control over who we are and what belongs to us.
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. But how do you manage to attract the full attention of the target group with an average viewing time of two seconds and convey a message that will be remembered?
Our new essay on the decentralized web and its impact on the German media market. Exciting insights from expert interviews, concluding with Lukas Fluri, CPO of Smart Media.
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. How do the design rules change when DOOH suddenly brings movement to outdoor advertising