Imagine that the Internet of the future is no longer in the hands of a few large corporations. A world in which we have unlimited control over who we are and what belongs to us.
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. But how do you manage to attract the full attention of the target group with an average viewing time of two seconds and convey a message that will be remembered?
We recently published our Crossroads essay “The Future of Decentralized Web”. What we know about the decentralized web and what impact it will have on the German media and communications market in the next 10 years.