04. April 2022

Ströer supports information campaign need-help.nrw

The war in Ukraine continues and the plight of the Ukrainians is worsening dramatically. There is a lack of food, clothing, medicine, and shelter. The Ströer Group supports the Action Alliance for Disaster Relief: Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany, in its appeal for donations and has made around 3,000 digital advertising spaces available nationwide for this purpose. Since the end of March, people all over Germany have been able to see the Ukrainian flag consisting of QR codes in pedestrian zones, malls, and railway stations as well as on info sc

The Ministry of Home Affairs, Municipal Affairs, Construction and Equality of the State of North Rhine-Westphalia launched the information and publicity campaign need-help.nrw at the end of March, which is aimed at refugee women from Ukraine.

"The campaign 'need-help.nrw' informs refugee women directly after their arrival in the train stations of the major cities in North Rhine-Westphalia on digital advertising spaces about assistance offers in the state of North Rhine-Westphalia. Only if women, who are threatened or affected by violence, know where they can find help and protection quickly and without detours, will they be able to use the offers. With 'need-help.nrw' we help where help is needed. At the same time, we sensitize the public to not look away when women are threatened or affected by violence. Furthermore, it is about creating low-threshold offers to reach women and children to prevent conflict-related sexualized and gender-specific violence in the context of refugees and to offer support to victims. Women's support organizations can receive up to 20,000 euros through the funding call," says Ina Scharrenbach, Minister for Home Affairs, Municipal Affairs, Construction and Equality of the State of North Rhine-Westphalia.

Via the website need-help.nrw or by scanning the QR code on the campaign motifs, victims can go directly to the victim protection portal of the state government of North Rhine-Westphalia. This has been translated into Ukrainian. There, targeted information is provided on all state-sponsored assistance and support services.

The fast and nationwide implementation of the information campaign is made possible by the support of Ströer, which provides around 500 digital information screens in the municipalities.

"We are aware of our socio-political responsibility, especially in these times, and therefore support the Ministry's initiative with wide coverage by broadcasting the information campaign on our digital media exactly where it is needed: in the railway stations in Germany where thousands of refugees are currently arriving from Ukraine. There, we have the opportunity to directly sensitize those affected to the issue and point out offers of help," says Alexander Stotz, CEO Ströer Media Deutschland GmbH.

Picture: Ministry of Home Affairs, Municipal Affairs, Construction and Equality of the State of North Rhine-Westphalia