Ströer supports Berlin Police New Year's Eve prevention campaign

On December 15, the Berlin Police will launch this year's prevention campaign for New Year's Eve. The aim is to raise awareness among Berliners for safe and considerate behavior at the turn of the year. Ströer is supporting the campaign with displays on Infoscreen, Station Video, and Roadside Screens throughout Berlin. Parallel to the out-of-home presence, an accompanying online campaign will be launched on T-Online with around one million planned impressions. The ads draw attention to the prevention page of the Berlin Police.

“We are delighted to support this important initiative by the Berlin Police,” says Alexander Stotz, CEO of Ströer Media Deutschland GmbH. “Especially in urban areas, we can reach many people with our reach and visibility, thus helping to ensure that the messages are noticed at the turn of the year.”

“Our New Year's Eve campaign reminds us that consideration, tolerance, and responsibility are the basis for a peaceful night. Everyone can help ensure that help gets everywhere and Berlin starts the new year safely,” says Yvonne Tamborini, Head of Strategic Public Relations for the Berlin Police.

The Berlin Police's New Year's Eve prevention campaign will run until December 31, 2025.