03. May 2022
Since the beginning of May, the German Children's Fund has been drawing attention to the situation of children who have fled Ukraine with a large-scale fundraising campaign. The children's rights organization is using posters that can be seen on more than 2,000 billboards in nine German cities to solicit donations for projects that will make it easier for the children to arrive in Germany. The German Children's Fund is supported by Ströer.
With the proceeds from the fundraising campaign, the German Children's Fund supports aid projects for refugee children from Ukraine throughout Germany: for example, projects in which they are prepared to attend school in Germany or receive psychological care so that they can come to terms with the experiences of their flightrefuge. In addition, families who have fled to Germany can quickly and easily apply for individual support from the Deutsches Kinderhilfswerk, for example for school equipment, medical aid or furnishings suitable for children.
"A big thank you to the Ströer company, which is generously supporting us in this fundraising campaign. The number of refugees continues to grow every day, and accordingly the need for support remains very great. Since the outbreak of the war, it is mainly women and children who are fleeing. Taking them in heir reception is a humanitarian obligation of our society. The children and young people who have fled now need, for example, recreational and educational measures that are suitable for children and serve to promote integration as well as physical and mental health. With our Kindernothilfe Fund, we support appropriate projects throughout Germany as well as individual families, as long as state aid is not yet effective," emphasizes Holger Hofmann, Federal Director of the German Children's Fund.
"Because it is close to our hearts, we are supporting the initiative of the Deutsches Kinderhilfswerk on a wide scale by putting up posters calling for donations. We want to raise awareness of this important issue among the millions of people in Germany we reach with our media and help collect as many donations as possible for the children affected by the war who arrive in Germany every day," says Alexander Stotz, CEO Ströer Media Deutschland GmbH.