19. October 2023
Ströer is continuing its commitment to greater sustainability in Gelsenkirchen and the region together with the Bochum transport operator BOGESTRA and has installed two additional green bus shelters.
The new bus shelters stand out with their modern appearance as well as their planted roofs. The roof area, which covers several square meters, provides a splash of green color in the urban space and, thanks to the sedum plants used, also has the effect of filtering the air and improving the microclimate by retaining rainwater. Sedum itself requires very little rainwater and nourishment. Unlike moss, no additional water supply is needed. Sedum binds pollutants, carbon dioxide is absorbed and converted to malic acid. In sunlight, this is released and photosynthesized. The thick-fleshed foliage leaves act as a water reservoir. The evaporative cooling reduces heat islands.
As a long-standing partner of BOGESTRA, Ströer is in charge of the construction and subsequent maintenance of the bus shelter as well as the plants and has also designed the shelter. "Our goal is to support cities in resilient, environmentally friendly urban development. Greening concepts are therefore part of Ströer's sustainability strategy and municipal cooperation," says Alexander Stotz, CEO Ströer Media Deutschland GmbH. " As recently as August, an expert jury of the German Sustainability Award (DNP) nominated Ströer in the "Advertising & PR" category. From the nominees in this category, the jury has now determined the top 3: Ströer is in the final of the DNP. This is great recognition for what we have achieved so far and motivation to continue on our path - which is far from over."
In Gelsenkirchen and Bochum together, there are now a total of 14 green bus shelters. Two more will be added in Witten this year. The plan is for around 40 greened bus shelters to be installed in the BOGESTRA operating area by the end of 2029. The locations will be coordinated between BOGESTRA and Ströer, considering various criteria, including the age and condition of the existing shelter.