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Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.
Ströer is continuing its commitment to greater sustainability in Gelsenkirchen and the region together with the Bochum transport operator BOGESTRA and has installed two additional green bus shelters.
Ströer (DSM Deutsche Städte Medien GmbH) and Stadtwerke Bamberg have jointly installed the first bus shelter with a green roof in Bavaria in Willy-Lessing-Strasse in Bamberg.
Not only bus stops in Bonn have a green roof. A green roof has now also been installed on the first advertising pillar near the bus stop Beethovenhalle. The sustainable pillar also attracts bees to an insect hotel.
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
The Smart City partnership between Ströer and the Federal City of Bonn is being brought to life this year with another ten green bus shelters.
In a pilot project, Ströer is greening a total of ten advertising pillars in the Munich city area. Munich is one of the most heavily sealed cities in Germany. According to evaluations by the Department for Climate and Environment, the degree of sealing is 44 per cent. The project contributes to greening the city more and redesigning it so that Munich does not heat up much more and valuable rainwater is lost.
Climate and environmental protection has always occupied a central position in Ströer's product portfolio. The growing demand for sustainable solutions is an incentive for Ströer to continuously develop its portfolio. In fact, outdoor advertising - especially DOOH - is one of the lowest-CO2 media in the media mix in relation to the contacts reached. Ströer also uses green electricity for all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate-neutral by 2025.
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19. October 2023
