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Official warnings now also on digital city information systems from Ströer
The Smart City partnership between Ströer and the Federal City of Bonn is being brought to life this year with another ten green bus shelters.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Not only bus stops in Bonn have a green roof. A green roof has now also been installed on the first advertising pillar near the bus stop Beethovenhalle. The sustainable pillar also attracts bees to an insect hotel.
With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
In a pilot project, Ströer is greening a total of ten advertising pillars in the Munich city area. Munich is one of the most heavily sealed cities in Germany. According to evaluations by the Department for Climate and Environment, the degree of sealing is 44 per cent. The project contributes to greening the city more and redesigning it so that Munich does not heat up much more and valuable rainwater is lost.
As an operator of an advertising media infrastructure in public spaces, Ströer is part of the Smart City and sets new accents. The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.
The Integrated Control Center of the Nuremberg Fire Department alerts the public to hazardous situations via various alerting channels such as warning apps and sirens. Now another option is being added: in the future, warning messages go out directly to the population via digital media at locations such as subway stations and shopping centers. .
Das nächste GREENTECH FESTIVAL vom 23.06. – 24.06.2022 in Berlin steht vor der Tür!
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19. October 2023
