Recent posts en https://blog.stroeer.de/en/dooh/blogposts.rss.xml Tue, 16 Jun 2026 10:02:13 +0200 https://blog.stroeer.de/en/dooh/3d-dooh-digital-out-of-home-advertising-with-wow-factor/Fri, 24 Oct 2025 18:04:00 +0200https://blog.stroeer.de/en/dooh/3d-dooh-digital-out-of-home-advertising-with-wow-factor/3D Digital out of Home brings movement to outdoor advertising. At a time when attention has become the hardest currency, 3D DOOH offers a new stage for brands. It combines creative freedom with technical precision and brings movement to advertising messages. In the truest sense of the word. If you want to stand out, you have to think differently. 3D campaigns on public video screens not only create visibility, but also genuine encounters between brands and audiences. With Ströer as a media partner and Content Fleet as a versatile agency, every idea is transformed into a spatially powerful, technically clean, and emotionally effective DOOH experience. Everything from a single source – with measurable results. https://blog.stroeer.de/en/dooh/sagrotan-dooh-campaign-a-targeted-approach-at-the-railway-station-for-the-top-hygiene-brand/Fri, 16 May 2025 14:44:38 +0200https://blog.stroeer.de/en/dooh/sagrotan-dooh-campaign-a-targeted-approach-at-the-railway-station-for-the-top-hygiene-brand/ https://blog.stroeer.de/en/dooh/actimel-relies-on-dooh-how-danone-scored-with-stroeer-during-the-cold-season/Tue, 01 Apr 2025 11:34:00 +0200https://blog.stroeer.de/en/dooh/actimel-relies-on-dooh-how-danone-scored-with-stroeer-during-the-cold-season/ https://blog.stroeer.de/en/dooh/drive-to-store-dco-campaign-from-loreal-shows-the-way/Tue, 25 Feb 2025 11:34:36 +0100https://blog.stroeer.de/en/dooh/drive-to-store-dco-campaign-from-loreal-shows-the-way/ https://blog.stroeer.de/en/dooh/our-public-video-review-2024/Wed, 18 Dec 2024 15:42:30 +0100https://blog.stroeer.de/en/dooh/our-public-video-review-2024/Moving images bring emotion, moving images make a brand - so it's no wonder that moving images are a must for advertisers. Our DOOH network - known as Public Video (PV) at Ströer - is an effective addition to the moving image mix. With Public Video, every campaign can be made available at short notice, with a high reach, targeted and dynamic - either as a nationwide reach booster or selectively for targeted communication - as our short Public Video campaign review shows. https://blog.stroeer.de/en/dooh/dooh-club-lounge-auf-dem-omr-festival-2023/Mon, 15 May 2023 14:18:13 +0200https://blog.stroeer.de/en/dooh/dooh-club-lounge-auf-dem-omr-festival-2023/Die DOOH Club Lounge war ein exklusiver Rückzugsort auf der OMR mit spannenden Insights in die digitale Außenwerbung: von Strategie und Mediamix über Kreativität, Programmatic und Daten bis hin zu Green Media (Nachhaltigkeit). https://blog.stroeer.de/en/sustainability/stroeer-supports-information-campaign-need-helpnrw/Mon, 04 Apr 2022 15:00:00 +0200https://blog.stroeer.de/en/sustainability/stroeer-supports-information-campaign-need-helpnrw/The war in Ukraine continues and the plight of the Ukrainians is worsening dramatically. There is a lack of food, clothing, medicine, and shelter. The Ströer Group supports the Action Alliance for Disaster Relief: Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany, in its appeal for donations and has made around 3,000 digital advertising spaces available nationwide for this purpose. Since the end of March, people all over Germany have been able to see the Ukrainian flag consisting of QR codes in pedestrian zones, malls, and railway stations as well as on info sc https://blog.stroeer.de/en/sustainability/stroeer-supports-aktionsbuendnis-katastrophenhilfe-in-nationwide-appeal-for-donations/Thu, 31 Mar 2022 13:01:00 +0200https://blog.stroeer.de/en/sustainability/stroeer-supports-aktionsbuendnis-katastrophenhilfe-in-nationwide-appeal-for-donations/The war in Ukraine continues and the plight of the Ukrainians is worsening dramatically. There is a lack of food, clothing, medicine, and shelter. The Ströer Group supports the Action Alliance for Disaster Relief: Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany, in its appeal for donations and has made around 3,000 digital advertising spaces available nationwide for this purpose. Since the end of March, people all over Germany have been able to see the Ukrainian flag consisting of QR codes in pedestrian zones, malls, and railway stations as well as on info sc