Permodo chooses the best in-app creation

Around 800 participants from the media industry voted: The media agency pilot has developed the best in-app campaign in 2023 for its client Le Creuset. The creative idea was developed by Beaufort 8. Permodo, the Ströer Group's mobile specialist, called on advertisers and agencies to vote for the "Ad of the Year". From around 2000 special productions that were played out on Permodo's mobile inventory in 2023, 15 ads made it onto the shortlist. In the online voting, 31 percent voted for the swipe ad from Le Creuset's "Color your Day" campaign.

Le Creuset has been a manufacturer of iconic colorful cast iron cookware since 1925. For the traditional French brand Le Creuset, it was important to stand out from the competition, grow digitally and extend its reach beyond its loyal customers and reach a new audience in the digital age. The swipe ad, which the agency pilot implemented for Le Creuset together with Permodo, allowed users to immerse themselves directly in the Le Creuset world and interact with the brand during the cozy season. It wasn't just the swipe ad that users made active use of. Compared to the average CTR, the key figure for the swipe ad shows the extraordinary interest of users in the campaign. 

"We congratulate the pilot agency with Le Creuset on the award and would like to thank everyone who took part in our voting," says Thorsten Schüttler, Managing Director of Permodo. "Modern mobile marketing pursues the goal of addressing the right users at the right time in the best possible mix. We always keep the campaign objective in mind. The choice of format and environment is crucial in order to reach the relevant target group. Thanks to data-based campaign management, we achieve above-benchmark performance. In-app campaigns are a relevant component in this context, as the current 'Ad of the Year' shows."

"Together with Permodo, we have developed a surprising, innovative and accurate advertising campaign that effectively showcases what makes the Le Creuset brand so special. We are delighted that we were able to win the race for the best in-app creation with our client Le Creuset and clearly stand out from the crowd of advertising campaigns," says Silke Gress from pilot.

"With the accompanying in-app campaign, we achieved over 1.3 million contacts and a high level of visibility within the target group and were able to ideally showcase our iconic cast iron cookware in the radiant "Color Your Day" color combination of Azure and Nectar. We would like to thank the team at pilot and Beaufort 8 for their successful advice and implementation," says Oliver Zeroni, Managing Director of Le Creuset.

In addition to the "Ad of the Year" award, the planning team of the winning ad can look forward to an award and a media budget of 15,000 euros.