Our public video review 2024

Public Video x Streaming

Premiere: Telekom shows all UEFA EURO 2024™ goals via Ströer's public video screens in Germany

Together with Ströer, Telekom brought the EURO to where people are - outside and on the move. All the goals of the major soccer tournament were shown almost in real time throughout Germany. Over 5,500 digital public video screens from Ströer showed the goal highlights at train stations, in shopping centers and on underground and suburban train platforms in almost all major German cities. Artificial intelligence (AI) played an important role in this: the 20-second goal clips were compiled with the help of AI. On the one hand, the AI selected the most relevant scenes and adjusted the length. Secondly, it identified the necessary formats for the different displays and automatically adjusted the important image sections.

The “EURO 2024 AI Goal Alert: Instant Updates for Fans!” received the prestigious SmartiesAward from MMA Germany in the “Innovative Use of AI In Advertising” category in December 2024.

Public Video x Wirkung

Weleda pushes brand awareness for natural cosmetics brand with DOOH

The natural cosmetics brand Weleda has achieved demonstrable success with its public video campaign for the “Skin Food” day care product. The campaign was optimized for the target group of young women aged between 20 and 39 in selected cities. 

Within three weeks, a high level of visibility was achieved in the target group and Weleda rose to second place among the most frequently remembered brands: The campaign achieved a very high visibility of 41 percent. Advertising channel recall rose to 38 percent. 

But that's not all: the positive impact of the DOOH campaign was also directly reflected in the sales figures. Following the launch of the DOOH campaign, Weleda recorded above-average sales. The uplift of the product range in Hamburg, for example, rose to 79% during the campaign period. Nationally, an uplift of 40 percent was recorded.

Public Video x Innovation

Otto celebrates anniversary in 3D

To mark its 75th birthday, OTTO launched the limited-edition OTTO x adidas sneaker and celebrated it with a campaign entitled “OTTO - the shoe”. In addition, OTTO hosted a pop-up store in downtown Hamburg from September 27 to 29. In the store in the Europapassage, customers were able to try on and buy the limited edition OTTO x adidas sneaker and meet Otto Waalkes.

With Ströer's Public Video City Towers, OTTO had plenty of creative space to implement the campaign, and the advertising material could also be targeted regionally in Hamburg city center and generate relevant reach in the week before the pop-up store opened.

The agency c/o Setzkorn Kemper GmbH created a strong staging and staged the limited-edition sneaker in three dimensions. Users were also able to try on the sneaker digitally with their own Snapchat lens.

Public Video x High Impact

REWE stages lettuce, carrots & more for regional communication

As part of its regionality campaign, REWE focused on eye-catching forms of advertising. 

How do carrots, beet, potatoes or leeks actually grow in the fields of regional producers until the products end up freshly harvested in REWE stores? Since not everyone has the opportunity to dig in a field, REWE showed what it looks like underground at highly frequented locations. And underground was taken literally for the campaign. 

For example, anyone entering the main exit to the Stachus subway station in Munich between July 16 and 31 was almost walking into an underground field, as they were accompanied by potatoes, carrots, leeks and beet. On a giant public video screen, one could see how the vegetables grow underground and are ultimately harvested. The DOOH spot was complemented by an additional film in the subway station, drawing attention to REWE's current regional communication. After all, who else can look underground? Similar eye-catching campaigns ran in the Konstablerwache station in Frankfurt am Main and in Berlin's Friedrichstraße station.