AI in action for a good cause: Ströer supports the SOS Children's Villages campaign

Around 45 million children are currently on the run worldwide. Wars, poverty, drought, hunger and violence accompany them every day. These unimaginable experiences are not documented, but the memories are often anchored in the children's minds as traumas. With the “Home of Dreams” campaign, SOS Children's Villages worldwide is now giving children the opportunity to share their stories with the world. For the first time, the aid organization is using artificial intelligence (AI) to bring the future dreams of children from the SOS Children's Villages programs to life. The campaign will run in March on (digital) out-of-home, social media and YouTube and on a specially created landing page. Ströer is supporting the campaign by running the spot in Hamburg, Düsseldorf and Berlin.

“Home of Dreams” is supported by prominent personalities from music, art and pop culture. They include the musicians Nura, Nico Santos or Johannes Strate and Trettmann, the models Betty Taube and Lorena Rae and the content creators Janina Picard, Isabelle Marie and Anna Jalali. The landing page bundles under sos-kinderdoerfer.de/home-of-dreams

The campaign created by Serviceplan Culture focuses on the touching stories of five children who tell their traumatic escape from Ukraine to Salzburg or from Honduras to Mexico. One of the five children is the successful Berlin rapper Nura. The musician, actress and bestselling author tells her very personal story for the first time: her escape as a child from Kuwait with her mother and three siblings to Germany.

“This campaign touches me deeply because it gives a voice to children who are far too often overlooked - and that goes for myself too. I know from my own experience what it's like to be a child on the run. The fear, the insecurity, the feeling of not really belonging anywhere - all of that shapes you forever. But at the same time, there is also hope, dreams and the longing for a home where you are safe and can grow. This is exactly what 'Home of Dreams' shows: the strength and future dreams of these children,” says Nura, who has been an ambassador for SOS Children's Villages worldwide since 2023.

How the “Home of Dreams” campaign works

Journalists and artists who speak the children's respective national language conduct interviews with the refugee children. Their experiences and dreams are translated verbatim and interpreted visually using artificial intelligence. The resulting animations are colorful, surreal and imaginative - a pure and creative essence of the children's dreams. The children's voices in their native language as well as subtitles in the respective national language and in English round off the films to make them accessible to as many people as possible.

The aid organization is calling on people to support the “Home of Dreams” campaign and share the films on social media. Every contribution helps to give children a voice and make their dreams visible. Donations can be made via the landing page kinderdoerfer.de/home-of-dreams.

Further information on the campaign: https://www.sos-kinderdoerfer.de/home-of-dreams

 

Photocredit: SOS-Kinderdörfer worldwide